In this second episode, Andy White talks to Jane Priddis, marketing director of Essential Business, about choosing the right customers for your business. Jane says, ”There is such a thing as a bad customer… some small businesses are less profitable than they could be, simply because they’ve got the wrong mix of customers.” Find out how to go about getting the right mix of customer for your business.

Each podcast is accompanied by a free tips and know-how sheet to help you build your business skills and knowledge. Download the second one, Choosing your customers now.

If there is any subject you would like us to cover in these podcasts and accompanying skills sheets, let us know by emailing info(at)essential-business.co.uk.

 

 ESB No. 2 'Choosing your customers' with Jane Priddis: Play Now | Play in Popup | Download

In this first episode, Andy White talks to Julie Stanford, MD of Essential Business, about what inspired her to launch the company, the challenges she faced in her business life and the lessons she has learned.

Each podcast is accompanied by a free tips and know-how sheet to help you build your business skills and knowledge. Download the first one, Networking Know-how now.

If there is any subject you would like us to cover in these podcasts and accompanying skills sheets, let us know by emailing info(at)essential-business.co.uk.

 

 no. 1: Introduction by Julie Stanford [30:40m]: Play Now | Play in Popup | Download