Whilst there is lots of information around about online marketing, often it’s about what you should be doing, rather than how to do it. In this second of two shows on the same theme, the experts talk about the practicalities of Marketing your business online.

Julie’s guests in the studio again this week:

• Tim Greenhalgh is a consultant at Liberate Media, a leading PR and social media consultancy that combines journalist, social media and PR expertise. He has a wide range of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education, and has also launched several technology start-ups.
• Jeremy Spiller is a regular guest on Business as Usual. He is managing director of White Hat Media, the award-winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as the Chartered Institute of Marketing (CIM), e-Consultancy, and Sussex Enterprise.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 8: Marketing your business online [32:30m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

There’s no doubt that the rise of the internet, and the explosion of social media, has changed the way we market our businesses. If can seem these days that if you’re not on Twitter, Facebook, LinkedIn or blogging, then you’re not marketing. In this first of two shows on the same theme, the experts talk about Marketing your business online.

Julie’s guests in the studio:

• Tim Greenhalgh is a consultant at Liberate Media, a leading PR and social media consultancy that combines journalist, social media and PR expertise. He has a wide range of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education, and has also launched several technology start-ups.
• Jeremy Spiller is a regular guest on Business as Usual. He is managing director of White Hat Media, the award-winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as the Chartered Institute of Marketing (CIM), e-Consultancy, and Sussex Enterprise.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 7: Marketing your business online [33:15m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:

Julie’s guests again this week:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.

• Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 6: Good customers, bad customers [37:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Unless you take the time to look closely at your products or services, you might never know whether they’re pleasing your customers… and pleasing your accountant. Our guests in the studio this week ask you, Are your products (or services) performing?

Joining Julie in the studio:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.
• Ray Richards is a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 5: Are your products or services performing? [35:15m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

There’s a common misconception that your brand is simply your logo, but it’s so much more than that. Today’s expert guests talk about how to Build your brand.

Joining Julie in the studio again this week are:

• Lorraine Bell is founder and director of Simply CSR as well as being vice chair of the Brighton and Hove Chamber of Commerce.  Before setting up Simply CSR, Lorraine co-founded an award winning PR and marketing social enterprise and a Community Interest Company.  She has also recently co-authored a CSR report for the Thailand Government and presented to over 200 businesses in Bangkok.
• Ed Carr is Creative Director of Brand Group and has worked for brands ranging from global blue chips and large nationals to some of the most successful SMEs and entrepreneurs in the South East.  Behind all of Ed’s aware winning design is the understanding that he has the responsibilty to deliver to the bottom line.
• Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising working at agenices such as Ogilvy and Mather working in client relationship and brand responsibility for multi-national companies such as Unilever, Kimberly Clarke and Johnson and Johnson to name a few.  She set up her management training and development company, Springboard Coaching six years ago.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 4 - Show 4: Building your brand [36:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

You can have the most wonderful website in the world, but if nobody comes visiting, then it could be a waste of your time and money. This week’s guests help you with Getting the traffic to your website.

Joining Julie again this week:

• Stuart Hill is managing director of Boueti IT and has a background in commerical and business development software solutions.  He has been consulting on web based selling, marketing and usability solutions since the early 1990s..
• Elizabeth McLaughlin of Boxharry has over 20 years experience of working in visual communications, both print and online.  In addition to managing and developing Boxharry with Simon Brooks, Elizabeth is dedicated to delivering her clients outstanding results.
• Jeremy Spiller is managing director of White Hat Media, the award winning SEO and marketing company.  He regularly writes articles, runs workshops and speaks at conferences on the subject.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 3 - Show 8: Getting the traffic to your website [37:30m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

If you’re in business, then the chances are you’ll also have a website… but how do you make sure that your website is right for your business, and right for your customers? Today guest’s are Thinking about your website.

Julie’s guests in the studio this week:

• Stuart Hill is managing director of Boueti IT and has a background in commerical and business development software solutions.  He has been consulting on web based selling, marketing and usability solutions since the early 1990s..
• Elizabeth McLaughlin of Boxharry has over 20 years experience of working in visual communications, both print and online.  In addition to managing and developing Boxharry with Simon Brooks, Elizabeth is dedicated to delivering her clients outstanding results.
• Jeremy Spiller is managing director of White Hat Media, the award winning SEO and marketing company.  He regularly writes articles, runs workshops and speaks at conferences on the subject.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 3 - Show 7: Thinking about your website [31:30m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

No business is an island… and every single business has its competitors. So, why should you make it your business to find out who they are and what they are up to? Today’s guests talk about Checking out the competition.

Julie is joined again by:

• Al Tredinnick runs his own sales coaching business, Al Treddinick Consulting. Prior to setting up his business, Al was Sales Manager at Nido Marketing and has been a teacher of sales and leadership, and also a bank manager.
• Phil Thompson is a business advisor for Business Link where he’s been for the past 5 years. Before he joined Business Link, Phil ran a software company employing 40 staff, selling CRM systems.
• Jeremy Spiller is a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media. He is a regular expert speaker at events across the UK.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 3 - Show 4: Checking out the competition: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Business is all about being able to sell what you make, or what you do. In this show, the experts tell us their Secrets of successful selling.

Julie is joined in the studio by:

• Al Tredinnick runs his own sales coaching business, Al Treddinick Consulting. Prior to setting up his business, Al was Sales Manager at Nido Marketing and has been a teacher of sales and leadership, and also a bank manager.
• Phil Thompson is a business advisor for Business Link where he’s been for the past 5 years. Before he joined Business Link, Phil ran a software company employing 40 staff, selling CRM systems.
• Jeremy Spiller is a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media. He is a regular expert speaker at events across the UK.

 

 Series 3 - Show 3: The secrets of successful selling: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

The business world has gone social media crazy. For those who haven’t taken the plunge yet, what exactly is social media, and how and where do you begin?  This week’s expert guests help you with your Social media mastery.

Joining Julie again this week are:

• Steve Bustin has been running his PR and Media consultancy, Vada Media, for 8 years. He is also a freelance journalist working for The Times, the Gay Times and the Pink Paper.  Prior to this Steve has worked as a journalist for the BBC.

• Vicki Hughes has been running her own PR consultancy for almost a year and has been a PR consultant for 15 years. Before setting up her own business, Vicki was a director of Midnight Communications as well as working for Porter Novelli and Golley Slater in London.

• Nick Witcher began his career in internet marketing in 1998 and has worked mainly in the games industry.  He set up the digital marketing agency Witch Hazel in 2007 working predominantly in the entertainment industry. Nick is also a director of RedBedlam one of Britain’s only Virtual World developers.

 

 Series 3 - Show 2: Social media mastery [34:23m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog