Whilst there is lots of information around about online marketing, often it’s about what you should be doing, rather than how to do it. In this second of two shows on the same theme, the experts talk about the practicalities of Marketing your business online.

Julie’s guests in the studio again this week:

• Tim Greenhalgh is a consultant at Liberate Media, a leading PR and social media consultancy that combines journalist, social media and PR expertise. He has a wide range of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education, and has also launched several technology start-ups.
• Jeremy Spiller is a regular guest on Business as Usual. He is managing director of White Hat Media, the award-winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as the Chartered Institute of Marketing (CIM), e-Consultancy, and Sussex Enterprise.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 8: Marketing your business online [32:30m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

There’s no doubt that the rise of the internet, and the explosion of social media, has changed the way we market our businesses. If can seem these days that if you’re not on Twitter, Facebook, LinkedIn or blogging, then you’re not marketing. In this first of two shows on the same theme, the experts talk about Marketing your business online.

Julie’s guests in the studio:

• Tim Greenhalgh is a consultant at Liberate Media, a leading PR and social media consultancy that combines journalist, social media and PR expertise. He has a wide range of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education, and has also launched several technology start-ups.
• Jeremy Spiller is a regular guest on Business as Usual. He is managing director of White Hat Media, the award-winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as the Chartered Institute of Marketing (CIM), e-Consultancy, and Sussex Enterprise.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 7: Marketing your business online [33:15m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:

Julie’s guests again this week:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.

• Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 6: Good customers, bad customers [37:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Employing people is exactly the same as any relationship; sometimes you have arguments, sometimes you fall out. So, if that happens, what can you do? Today’s experts talk about Disgruntled employees.

Julie’s guests again this week:

• Rebecca Thornley-Gibson is partner and divisional director of ASB Law. She has spent her professional life with ASB, qualifying in 1992 and becoming a partner in 1999. Rebecca is recommended by Legal 500 and is a recognised industry commentator. She contributes to a variety of business publications and regularly speaks at industry events organised by CIPD, ACCA and the HR Leaders’ Forum.
• Matt Penfold has worked for ACAS for seven years, four of which were in central London, conciliating disputes between employers and trade unions. Matt is now the senior adviser and collective conciliator for South Kent, East Sussex and Brighton & Hove. He advises employers on employment relations issues, delivers training events in most areas related to employment, and conciliates collective disputes wherever required.

• Paul Bonett started Bonett’s Estate Agents in 1990 after being made redundant. Alongside running Bonett’s, Paul is also Chairman of Brighton Business Community Partnership, and the Education and Business Partnership, as well as various boards which aim to develop the city. He is also an instructor in Aikido.

From left: Matt Penfold, Paul McCarthy (executive producer), Paul Bonett and Rebecca Thornley-Gibson

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 4: Dealing with disgruntled employees [34:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Many business owners arrive home late, tired and preoccupied. If you run your own business, just how can you strike the perfect balance between your business life and your personal life? Today’s guest talk about Perfecting your work/life balance.

Julie’s guests again in the studio again this week:

• Mark Walsh leads Brighton-based Integration Training – working with stress and time management, team building, communication and leadership. His speciality is ‘embodied training’, helping people be ‘human at work’. He has a background in psychology, outdoor education and charity work in conflicted countries.
• Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising, working at agencies such as Ogilvy & Mather on client relationships and brand responsibility for multi-national companies such as Unilever, Kimberly Clark and Johnson & Johnso. She set up her management and training company, Springboard Coaching six years ago.
• Curtis James trains people in Gettings Things Done, helping them to free their minds for the more creative and interesting things in life. He does this at regular workshops and clients’ offices on a one-to-one basis. Curtis has also worked in the music industry for fifteen years in just about every capacity you can think of and, alongside his training company, People Who Do, Curtis works with various parts of the music industry focusing on new forms of music.

From left: Curtis James, Mark Walsh, Julie Stanford and Soraya Shaw

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 1: Perfecting your work/life balance [35:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

When you go from being an employee to the one who’s running a business and has to make all the decisions, it is both liberating and scary. Who will do all the work if you’re the only one in the room? This weeks’ guests discuss, How does it feel to run a business?

Julie’s guests again this week:

• Mark Walsh leads Brighton-based Integration Training – working with stress and time management, team building, communication and leadership. His speciality is ‘embodied training’, helping people be ‘human at work’. He has a background in psychology, outdoor education and charity work in conflicted countries.
• Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising, working at agencies such as Ogilvy & Mather on client relationships and brand responsibility for multi-national companies such as Unilever, Kimberly Clark and Johnson & Johnso. She set up her management and training company, Springboard Coaching six years ago.
• Curtis James trains people in Gettings Things Done, helping them to free their minds for the more creative and interesting things in life. He does this at regular workshops and clients’ offices on a one-to-one basis. Curtis has also worked in the music industry for fifteen years in just about every capacity you can think of and, alongside his training company, People Who Do, Curtis works with various parts of the music industry focusing on new forms of music.

From left: Curtis James, Mark Walsh, Julie Stanford and Soraya Shaw

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 1: How does it feel to run a business? [35:30m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

If you watch BBC’s ‘Dragon’s Den’, you’ll have seen the hopeful entrepreneurs being asked whether they own the rights or have the patent for their product or invention. What is exactly is a patent or trademark, and how do you Protect your intellectual property? (Note: Some of the laws mentioned in this show may apply to the United Kingdom only.)

Julie’s guests again this week:

• Matthew Searle is a business lawyer and partner at Sussex solicitors, Adams & Remers. He has over 20 years’ experience of intellectual property law and regularly advises, writes and lecturs on the subject.
• Penina Shepherd is the founder and MD of Acumen Business Law, an award-winning and creative business law firm. She has over 10 years’ experience both as a solicitor in England, and as a barrister abroad. She regularly advises clients on company, commercial and business law matters and sits on a number of voluntary boards.
• Philip Towler is a partner at the Brighton office of Frank B Dehn & Co. He has more than 20 years’ experience of practice as a trademark attorney, and as a patent attorney specialising in chemical and pharmaceutical inventions.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 4 - Show 8: Protecting your intellectual property [36:00mm]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Many of the laws that affect businesses are designed to protect customers, employees, the public…but they can also protect your business. This week’s experts talk about Your business and the law. (Note: Some of the laws mentioned in this show may apply to the United Kingdom only.)

Julie’s guests this week:

• Matthew Searle is a business lawyer and partner at Sussex solicitors, Adams & Remers. He has over 20 years’ experience of intellectual property law and regularly advises, writes and lectures on the subject.
• Penina Shepherd is the founder and MD of Acumen Business Law, an award-winning and creative business law firm. She has over 10 years’ experience both as a solicitor in England, and as a barrister abroad. She regularly advises clients on company, commercial and business law matters and sits on a number of voluntary boards.
• Philip Towler is a partner at the Brighton office of Frank B Dehn & Co. He has more than 20 years’ experience of practice as a trademark attorney, and as a patent attorney specialising in chemical and pharmaceutical inventions.

From left: Philip Towler, Penina Shepherd, Julie Stanford and Matthew Searle

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 4 - Show 7: Your business and the law [40:00mm]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Julie Stanford, our MD, presents a weekly radio show, Business as Usual, on RadioReverb 97.2FM and www.radioreverb.com.

Each week Julie is joined by different expert guests and the show is packed with candid discussion and practical ideas for busy business owners. Following broadcast, the shows are posted here and on iTunes. (At the iTunes store, click on ‘Podcasts’, then ‘Power Search’ and type ‘Julie Stanford’ into the author field).

NB The show is currently between series. In the meantime, you’re welcome to listen to previous podcasts of the shows below.

As a business owner, you’ll be told that you need to have a vision, a mission and a strategy… but what are they, and exactly how do you develop them? This week’s experts talk about Thinking strategically.

Joining Julie again in this studio this week:

• Phil Green is managing director of the MDHub as well as being MD of his own company, Prism Group. His last ‘real job’ was as MD of an inbound Japanese tour operator, based in Paris. Previously he has worked for McDonell Douglas Bank Group.
• Joseph Clayton is the MD of Clayton Vyner Ltd. He has worked in America, all across Europe and the UK, and has 17 years’ experience in corporate development strategies. His company focuses on leadership and management development, employee engagement and communication.
• Al Tredinnick is currently running his own sales and coaching business Al Tredinnick Consulting which has been up and running for six months and is thriving. Prior to this, Al was sales manager at Nido Marketing, and before that was a teacher of sales and leadership and a bank manager.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 4 - Show 6: Thinking strategically [37:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog