As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:
Julie’s guests again this week:
- Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.
- Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.
Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.