BUSINESS AS USUAL

Marketing your business online – Part 2 (Series 5 – Show 8)

Julie_Stanford — Tue, 20 Apr 2010 14:46:28 +0000

Whilst there is lots of information around about online marketing, often it’s about what you should be doing, rather than how to do it. In this second of two shows on the same theme, the experts talk about the practicalities of Marketing your business online.

Julie’s guests in the studio again this week:

Tim Greenhalgh is a consultant at Liberate Media, a leading PR and social media consultancy that combines journalist, social media and PR expertise. He has a wide range of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education, and has also launched several technology start-ups.
Jeremy Spiller is a regular guest on Business as Usual. He is managing director of White Hat Media, the award-winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as the Chartered Institute of Marketing (CIM), e-Consultancy, and Sussex Enterprise.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Marketing your business online – part 1 (Series 5 – Show 7)

Julie_Stanford — Tue, 20 Apr 2010 10:43:06 +0000

There’s no doubt that the rise of the internet, and the explosion of social media, has changed the way we market our businesses. If can seem these days that if you’re not on Twitter, Facebook, LinkedIn or blogging, then you’re not marketing. In this first of two shows on the same theme, the experts talk about Marketing your business online.

Julie’s guests in the studio:

Tim Greenhalgh is a consultant at Liberate Media, a leading PR and social media consultancy that combines journalist, social media and PR expertise. He has a wide range of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education, and has also launched several technology start-ups.
Jeremy Spiller is a regular guest on Business as Usual. He is managing director of White Hat Media, the award-winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as the Chartered Institute of Marketing (CIM), e-Consultancy, and Sussex Enterprise.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Good customers, bad customers (Series 5 – Show 6)

Julie_Stanford — Sat, 12 Dec 2009 23:14:20 +0000

As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:

Julie’s guests again this week:

Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.

Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Are your products performing? (Series 5 – Show 5)

Julie_Stanford — Sat, 12 Dec 2009 23:14:02 +0000

Unless you take the time to look closely at your products or services, you might never know whether they’re pleasing your customers… and pleasing your accountant. Our guests in the studio this week ask you, Are your products (or services) performing?

Joining Julie in the studio:

Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.
Ray Richards is a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Disgruntled employees (Series 5 – Show 4)

Julie_Stanford — Sat, 12 Dec 2009 23:13:48 +0000

Employing people is exactly the same as any relationship; sometimes you have arguments, sometimes you fall out. So, if that happens, what can you do? Today’s experts talk about Disgruntled employees.

Julie’s guests again this week:

Rebecca Thornley-Gibson is partner and divisional director of ASB Law. She has spent her professional life with ASB, qualifying in 1992 and becoming a partner in 1999. Rebecca is recommended by Legal 500 and is a recognised industry commentator. She contributes to a variety of business publications and regularly speaks at industry events organised by CIPD, ACCA and the HR Leaders’ Forum.
Matt Penfold has worked for ACAS for seven years, four of which were in central London, conciliating disputes between employers and trade unions. Matt is now the senior adviser and collective conciliator for South Kent, East Sussex and Brighton & Hove. He advises employers on employment relations issues, delivers training events in most areas related to employment, and conciliates collective disputes wherever required.

Paul Bonett started Bonett’s Estate Agents in 1990 after being made redundant. Alongside running Bonett’s, Paul is also Chairman of Brighton Business Community Partnership, and the Education and Business Partnership, as well as various boards which aim to develop the city. He is also an instructor in Aikido.

From left: Matt Penfold, Paul McCarthy (executive producer), Paul Bonett and Rebecca Thornley-Gibson

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

An employer’s responsibilities and your employees’ rights (Series 5 – Show 3)

Julie_Stanford — Sat, 12 Dec 2009 23:13:32 +0000

Business is about people. Creating the right relationships with customers, suppliers and, most importantly, employees. But with those employees comes legislation… Today’s experts talk about An employer’s responsibilities and your employees’ rights.

Julie’s guests this week:

Rebecca Thornley-Gibson is partner and divisional director of ASB Law. She has spent her professional life with ASB, qualifying in 1992 and becoming a partner in 1999. Rebecca is recommended by Legal 500 and is a recognised industry commentator. She contributes to a variety of business publications and regularly speaks at industry events organised by CIPD, ACCA and the HR Leaders’ Forum.
Matt Penfold has worked for ACAS for seven years, four of which were in central London, conciliating disputes between employers and trade unions. Matt is now the senior adviser and collective conciliator for South Kent, East Sussex and Brighton & Hove. He advises employers on employment relations issues, delivers training events in most areas related to employment, and conciliates collective disputes wherever required.

From left: Matt Penfold, Paul McCarthy (executive producer) and Rebecca Thornley-Gibson

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Perfecting your work/life balance (Series 5 – Show 2)

Julie_Stanford — Sat, 12 Dec 2009 23:13:17 +0000

Many business owners arrive home late, tired and preoccupied. If you run your own business, just how can you strike the perfect balance between your business life and your personal life? Today’s guest talk about Perfecting your work/life balance.

Julie’s guests again in the studio again this week:

Mark Walsh leads Brighton-based Integration Training – working with stress and time management, team building, communication and leadership. His speciality is ‘embodied training’, helping people be ‘human at work’. He has a background in psychology, outdoor education and charity work in conflicted countries.
Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising, working at agencies such as Ogilvy & Mather on client relationships and brand responsibility for multi-national companies such as Unilever, Kimberly Clark and Johnson & Johnso. She set up her management and training company, Springboard Coaching six years ago.
Curtis James trains people in Gettings Things Done, helping them to free their minds for the more creative and interesting things in life. He does this at regular workshops and clients’ offices on a one-to-one basis. Curtis has also worked in the music industry for fifteen years in just about every capacity you can think of and, alongside his training company, People Who Do, Curtis works with various parts of the music industry focusing on new forms of music.

From left: Curtis James, Mark Walsh, Julie Stanford and Soraya Shaw

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

How does it feel to run a business? (Series 5 – Show 1)

Julie_Stanford — Sat, 12 Dec 2009 23:13:02 +0000

When you go from being an employee to the one who’s running a business and has to make all the decisions, it is both liberating and scary. Who will do all the work if you’re the only one in the room? This weeks’ guests discuss, How does it feel to run a business?

Julie’s guests again this week:

Mark Walsh leads Brighton-based Integration Training – working with stress and time management, team building, communication and leadership. His speciality is ‘embodied training’, helping people be ‘human at work’. He has a background in psychology, outdoor education and charity work in conflicted countries.
Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising, working at agencies such as Ogilvy & Mather on client relationships and brand responsibility for multi-national companies such as Unilever, Kimberly Clark and Johnson & Johnso. She set up her management and training company, Springboard Coaching six years ago.
Curtis James trains people in Gettings Things Done, helping them to free their minds for the more creative and interesting things in life. He does this at regular workshops and clients’ offices on a one-to-one basis. Curtis has also worked in the music industry for fifteen years in just about every capacity you can think of and, alongside his training company, People Who Do, Curtis works with various parts of the music industry focusing on new forms of music.

From left: Curtis James, Mark Walsh, Julie Stanford and Soraya Shaw

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

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Julie_Stanford — Sat, 12 Dec 2009 23:12:36 +0000

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Julie Stanford, MD of Essential Business, presents a weekly radio show, Business as Usual, on RadioReverb 97.2FM in Brighton & Hove, England, and on www.radioreverb.com across the rest of the world. You can also subscribe to the podcast of the show on iTunes.

Your intellectual property (Series 4 – Show 8)

Julie_Stanford — Sat, 14 Nov 2009 21:26:46 +0000

If you watch BBC’s ‘Dragon’s Den’, you’ll have seen the hopeful entrepreneurs being asked whether they own the rights or have the patent for their product or invention. What is exactly is a patent or trademark, and how do you Protect your intellectual property? (Note: Some of the laws mentioned in this show may apply to the United Kingdom only.)

Julie’s guests again this week:

Matthew Searle is a business lawyer and partner at Sussex solicitors, Adams & Remers. He has over 20 years’ experience of intellectual property law and regularly advises, writes and lecturs on the subject.
Penina Shepherd is the founder and MD of Acumen Business Law, an award-winning and creative business law firm. She has over 10 years’ experience both as a solicitor in England, and as a barrister abroad. She regularly advises clients on company, commercial and business law matters and sits on a number of voluntary boards.
Philip Towler is a partner at the Brighton office of Frank B Dehn & Co. He has more than 20 years’ experience of practice as a trademark attorney, and as a patent attorney specialising in chemical and pharmaceutical inventions.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Your business and the law (Series 4 – Show 7)

Julie_Stanford — Sat, 14 Nov 2009 21:11:50 +0000

Many of the laws that affect businesses are designed to protect customers, employees, the public…but they can also protect your business. This week’s experts talk about Your business and the law. (Note: Some of the laws mentioned in this show may apply to the United Kingdom only.)

Julie’s guests this week:

Matthew Searle is a business lawyer and partner at Sussex solicitors, Adams & Remers. He has over 20 years’ experience of intellectual property law and regularly advises, writes and lectures on the subject.
Penina Shepherd is the founder and MD of Acumen Business Law, an award-winning and creative business law firm. She has over 10 years’ experience both as a solicitor in England, and as a barrister abroad. She regularly advises clients on company, commercial and business law matters and sits on a number of voluntary boards.
Philip Towler is a partner at the Brighton office of Frank B Dehn & Co. He has more than 20 years’ experience of practice as a trademark attorney, and as a patent attorney specialising in chemical and pharmaceutical inventions.

From left: Philip Towler, Penina Shepherd, Julie Stanford and Matthew Searle

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

BUSINESS AS USUAL – About the radio show

Julie_Stanford — Thu, 22 Oct 2009 12:31:58 +0000

Julie Stanford, our MD, presents a weekly radio show, Business as Usual, on RadioReverb 97.2FM and www.radioreverb.com.

Each week Julie is joined by different expert guests and the show is packed with candid discussion and practical ideas for busy business owners. Following broadcast, the shows are posted here and on iTunes. (At the iTunes store, click on ‘Podcasts’, then ‘Power Search’ and type ‘Julie Stanford’ into the author field).

NB The show is currently between series. In the meantime, you’re welcome to listen to previous podcasts of the shows below.

Thinking strategically (Series 4 – Show 6)

Julie_Stanford — Tue, 13 Oct 2009 09:59:07 +0000

As a business owner, you’ll be told that you need to have a vision, a mission and a strategy… but what are they, and exactly how do you develop them? This week’s experts talk about Thinking strategically.

Joining Julie again in this studio this week:

Phil Green is managing director of the MDHub as well as being MD of his own company, Prism Group. His last ‘real job’ was as MD of an inbound Japanese tour operator, based in Paris. Previously he has worked for McDonell Douglas Bank Group.
Joseph Clayton is the MD of Clayton Vyner Ltd. He has worked in America, all across Europe and the UK, and has 17 years’ experience in corporate development strategies. His company focuses on leadership and management development, employee engagement and communication.
Al Tredinnick is currently running his own sales and coaching business Al Tredinnick Consulting which has been up and running for six months and is thriving. Prior to this, Al was sales manager at Nido Marketing, and before that was a teacher of sales and leadership and a bank manager.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Leader vs. manager (Series 4 – Show 5)

Julie_Stanford — Sun, 11 Oct 2009 19:24:35 +0000

In life, we’re often inspired by leaders and kept on track by managers… but if you’re running a business, then you’ll need to be a bit of both. This week’s experts guests ask, Is there a difference between a leader and a manager?

Joining Julie this week are:

Phil Green is managing director of the MDHub as well as being MD of his own company, Prism Group. His last ‘real job’ was as MD of an inbound Japanese tour operator, based in Paris. Previously he has worked for McDonell Douglas Bank Group.
Joseph Clayton is the MD of Clayton Vyner Ltd. He has worked in America, all across Europe and the UK, and has 17 years’ experience in corporate development strategies. His company focuses on leadership and management development, employee engagement and communication.
Al Tredinnick is currently running his own sales and coaching business Al Tredinnick Consulting which has been up and running for six months and is thriving. Prior to this, Al was sales manager at Nido Marketing, and before that was a teacher of sales and leadership and a bank manager.

From left: Al Treddinick, Joseph Clayton, Julie Stanford, Phil Green

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Building your brand (Series 4 – Show 4)

Julie_Stanford — Sat, 03 Oct 2009 18:27:59 +0000

There’s a common misconception that your brand is simply your logo, but it’s so much more than that. Today’s expert guests talk about how to Build your brand.

Joining Julie in the studio again this week are:

Lorraine Bell is founder and director of Simply CSR as well as being vice chair of the Brighton and Hove Chamber of Commerce. Before setting up Simply CSR, Lorraine co-founded an award winning PR and marketing social enterprise and a Community Interest Company. She has also recently co-authored a CSR report for the Thailand Government and presented to over 200 businesses in Bangkok.
Ed Carr is Creative Director of Brand Group and has worked for brands ranging from global blue chips and large nationals to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s aware winning design is the understanding that he has the responsibilty to deliver to the bottom line.
Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising working at agenices such as Ogilvy and Mather working in client relationship and brand responsibility for multi-national companies such as Unilever, Kimberly Clarke and Johnson and Johnson to name a few. She set up her management training and development company, Springboard Coaching six years ago.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

What exactly is CSR? (Series 4 – Show 3)

Julie_Stanford — Sat, 03 Oct 2009 18:20:33 +0000

CSR. Three letters that are mentioned frequently nowadays when we think about sustainable business… but what do those letters mean for your business and why are they so important for today’s business owner? In this week’s show, we are talking about Corporate Social Responsibility.

Julie’s studio guests:

Lorraine Bell is founder and director of Simply CSR as well as being vice chair of the Brighton and Hove Chamber of Commerce. Before setting up Simply CSR, Lorraine co-founded an award winning PR and marketing social enterprise and a Community Interest Company. She has also recently co-authored a CSR report for the Thailand Government and presented to over 200 businesses in Bangkok.
Ed Carr is Creative Director of Brand Group and has worked for brands ranging from global blue chips and large nationals to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s aware winning design is the understanding that he has the responsibilty to deliver to the bottom line.
Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising working at agenices such as Ogilvy and Mather working in client relationship and brand responsibility for multi-national companies such as Unilever, Kimberly Clarke and Johnson and Johnson to name a few. She set up her management training and development company, Springboard Coaching six years ago.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Managing your management accounts (Series 4 – Show 2)

Julie_Stanford — Sat, 03 Oct 2009 18:12:27 +0000

Many business owners don’t know how much profit or loss has been made until months after the end of the financial year and often, cash isn’t properly accounted for until there’s a crisis. In this week’s show we’re talking about Managing your management accounts.

Julie’s guests this week are:

Julia Chanteray is a regular guest on Business as Usual. She is the founder and owner of The Joy of Business and helps small businesses develop, using her years of experience running successful, profitable businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Paula Tomlison trained as a chartered accountant in the city of London and then went to work for KPMG, one of the largest accountancy firms in the country. She has recently set up On The Spot Tax, a service supporting small businesses across Sussex.
Paul Jordan is a member of the team at Sussex Innovation Centre. Paul is a ‘recycled bank manager’. He left banking in 2000 and since then has been involved in finding grants for entrepreneurs, undertaking research and development, or expansion. He works regularly for Business Link on their small business review products.

Please note: the information sheet mentioned in the show is currently in production. It will be available shortly.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Understanding breakeven (Series 4 – Show 1)

Julie_Stanford — Wed, 23 Sep 2009 17:24:13 +0000

There is no more fundamental dividing line in business than the line between a company that makes a profit and one that makes a loss. To help you in your aim to make a healthy profit, this week’s show is all about managing the money and Understanding breakeven.

Julie’s guests this week are:

Julia Chanteray is a regular guest on Business as Usual. She is the founder and owner of The Joy of Business and helps small businesses develop, using her years of experience running successful, profitable businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Paula Tomlison trained as a chartered accountant in the city of London and then went to work for KPMG, one of the largest accountancy firms in the country. She has recently set up On The Spot Tax, a service supporting small businesses across Sussex.
Paul Jordan is a member of the team at Sussex Innovation Centre. Paul is a ‘recycled bank manager’. He left banking in 2000 and since then has been involved in finding grants for entrepreneurs, undertaking research and development, or expansion. He works regularly for Business Link on their small business review products.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

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Julie_Stanford — Wed, 23 Sep 2009 16:58:49 +0000

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Business as Usual: Getting the traffic to your website (Series 3 – Show 8)

Julie_Stanford — Sat, 05 Sep 2009 12:27:31 +0000

You can have the most wonderful website in the world, but if nobody comes visiting, then it could be a waste of your time and money. This week’s guests help you with Getting the traffic to your website.

Joining Julie again this week:

Stuart Hill is managing director of Boueti IT and has a background in commerical and business development software solutions. He has been consulting on web based selling, marketing and usability solutions since the early 1990s..
Elizabeth McLaughlin of Boxharry has over 20 years experience of working in visual communications, both print and online. In addition to managing and developing Boxharry with Simon Brooks, Elizabeth is dedicated to delivering her clients outstanding results.
Jeremy Spiller is managing director of White Hat Media, the award winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Thinking about your website (Series 3 – Show 7)

Julie_Stanford — Sat, 05 Sep 2009 12:24:29 +0000

If you’re in business, then the chances are you’ll also have a website… but how do you make sure that your website is right for your business, and right for your customers? Today guest’s are Thinking about your website.

Julie’s guests in the studio this week:

Stuart Hill is managing director of Boueti IT and has a background in commerical and business development software solutions. He has been consulting on web based selling, marketing and usability solutions since the early 1990s..
Elizabeth McLaughlin of Boxharry has over 20 years experience of working in visual communications, both print and online. In addition to managing and developing Boxharry with Simon Brooks, Elizabeth is dedicated to delivering her clients outstanding results.
Jeremy Spiller is managing director of White Hat Media, the award winning SEO and marketing company. He regularly writes articles, runs workshops and speaks at conferences on the subject.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Getting yourself organised – part 2 (Series 3 – Show 6)

Julie_Stanford — Thu, 20 Aug 2009 11:58:14 +0000

Julie Stanford, MD of Essential Business, presents a weekly radio show, Business as Usual on RadioReverb 97.2FM, and www.radioreverb.com

In this edition of the show:

Following on from last week’s show about the problem of getting on top of the paperwork and processes in your business, this week Julie’s guests discuss the solutions and suggest tools and tips for Getting yourself organised.

Joining the show again this week:

Susanne Barthelmes has spent more than 20 working years in a variety of business environments and organisations, both public and private sector. For many years she worked in international arts and event management, focusing on business and project development and administration. Her company All Sorted! Consulting helps people with all forms of business and office organisation.
Curtis James trains people in Getting Things Done, helping them to free their minds for the more creative and interesting things in life. He does this through his business People Who Do, both at regular workshops and at clients’ offices on a one-to-one basis.
Joanne Munro is a freelance PA with an events background and a keen interest in social media. She has her own company, Munro PA Services, offering services to entrepreneurs, small businesses, consultants and freelancers.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Getting yourself organised (Series 3 – Show 5)

Julie_Stanford — Thu, 20 Aug 2009 11:23:24 +0000

As a business owner you have always to be on top of your game, but if you’re drowning in paperwork, putting off answering a growing list of emails, or constantly ‘firefighting’, then today’s topic is perfect for you. This week’s guests talk about Getting yourself organised.

Joining Julie this week:

Joanne Munro is a freelance PA with an events background and a keen interest in social media. She has her own company, Munro PA Services, offering services to entrepreneurs, small businesses, consultants and freelancers.
Susanne Barthelmes has spent more than 20 working years in a variety of business environments and organisations, both public and private sector. For many years she worked in international arts and event management, focusing on business and project development and administration. Her company All Sorted! Consulting helps people with all forms of business and office organisation.
Curtis James trains people in Getting Things Done, helping them to free their minds for the more creative and interesting things in life. He does this through his business People Who Do, both at regular workshops and at clients’ offices on a one-to-one basis.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Checking out the competition (Series 3 – Show 4)

Julie_Stanford — Wed, 05 Aug 2009 18:41:06 +0000

No business is an island… and every single business has its competitors. So, why should you make it your business to find out who they are and what they are up to? Today’s guests talk about Checking out the competition.

Julie is joined again by:

Al Tredinnick runs his own sales coaching business, Al Treddinick Consulting. Prior to setting up his business, Al was Sales Manager at Nido Marketing and has been a teacher of sales and leadership, and also a bank manager.
Phil Thompson is a business advisor for Business Link where he’s been for the past 5 years. Before he joined Business Link, Phil ran a software company employing 40 staff, selling CRM systems.
Jeremy Spiller is a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media. He is a regular expert speaker at events across the UK.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: The secrets of successful selling (Series 3 – Show 3)

Julie_Stanford — Mon, 03 Aug 2009 18:02:56 +0000

Business is all about being able to sell what you make, or what you do. In this show, the experts tell us their Secrets of successful selling.

Julie is joined in the studio by:

Al Tredinnick runs his own sales coaching business, Al Treddinick Consulting. Prior to setting up his business, Al was Sales Manager at Nido Marketing and has been a teacher of sales and leadership, and also a bank manager.
Phil Thompson is a business advisor for Business Link where he’s been for the past 5 years. Before he joined Business Link, Phil ran a software company employing 40 staff, selling CRM systems.
Jeremy Spiller is a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media. He is a regular expert speaker at events across the UK.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Social media mastery (Series 3 – Show 2)

Julie_Stanford — Mon, 03 Aug 2009 17:25:54 +0000

The business world has gone social media crazy. For those who haven’t taken the plunge yet, what exactly is social media, and how and where do you begin? This week’s expert guests help you with your Social media mastery.

Joining Julie again this week are:

Steve Bustin has been running his PR and Media consultancy, Vada Media, for 8 years. He is also a freelance journalist working for The Times, the Gay Times and the Pink Paper. Prior to this Steve has worked as a journalist for the BBC.

Vicki Hughes has been running her own PR consultancy for almost a year and has been a PR consultant for 15 years. Before setting up her own business, Vicki was a director of Midnight Communications as well as working for Porter Novelli and Golley Slater in London.

Nick Witcher began his career in internet marketing in 1998 and has worked mainly in the games industry. He set up the digital marketing agency Witch Hazel in 2007 working predominantly in the entertainment industry. Nick is also a director of RedBedlam one of Britain’s only Virtual World developers.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Perfecting your PR (Series 3 – Show 1)

Julie_Stanford — Mon, 03 Aug 2009 14:01:59 +0000

How do you tell the world about your fantastic business? Well, you can advertise, and you can create leaflets and posters and a great website… but you should also do what the bigger businesses do and put effort into your PR. This week’s expert guests talk about Perfecting your PR.

Julie is joined this week by:

Steve Bustin has been running his PR and Media consultancy, Vada Media, for 8 years. He is also a freelance journalist working for The Times, the Gay Times and the Pink Paper. Prior to this Steve has worked as a journalist for the BBC.

Vicki Hughes has been running her own PR consultancy for almost a year and has been a PR consultant for 15 years. Before setting up her own business, Vicki was a director of Midnight Communications as well as working for Porter Novelli and Golley Slater in London.

Nick Witcher began his career in internet marketing in 1998 and has worked mainly in the games industry. He set up the digital marketing agency Witch Hazel in 2007 working predominantly in the entertainment industry. Nick is also a director of RedBedlam one of Britain’s only Virtual World developers.

For more about Julie go to the Our Vision page, or read Julie’s blog

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Julie_Stanford — Mon, 03 Aug 2009 14:00:47 +0000

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Business as Usual: Creative Businesses continued… (Series 2 – Show 8)

Julie_Stanford — Fri, 31 Jul 2009 14:44:41 +0000

Following on from last week’s show focusing on creative businesses, in Creative Businesses continued… the guests discuss whether creative people need a different type of business support and, if so, what exactly does that support entail?

Julie is joined again by:

Karen Cass has been working primarily in radio since she was 16, including community radio in both Australia and the UK. She set up Earshot as a radio, sound and production centre, and through Earshot she then set up Radio Reverb. Karen is also vice chair of Creative Brighton and a trustee of the Community and Voluntary Sector Forum in Brighton.
Ian Elwick started Brighton Media Centre in 1992. It now has around 60-70 spaces for small creative businesses. More recently, Ian set up The Werks which aims to offer a tailored, structured environment for creatives.
Don Elwick was originally involved with the building of the Brighton Media Centre, later becoming a director and then in 1997, managing director. Prior to his involvement with the Media Centre, Don was a teacher and, for 21 years, ran a building company.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: What do we mean by Creative Businesses? (Series 2 – Show 7)

Julie_Stanford — Fri, 31 Jul 2009 14:39:02 +0000

There are thousands of creative businesses in the UK. Are they run in a different way? Do they need specialist services? Over the next two shows, Julie and her guests consider these, and other, questions. In this first show: exactly what do mean by Creative Businesses?

Julie’s guests on the next two shows:

Karen Cass has been working primarily in radio since she was 16, including community radio in both Australia and the UK. She set up Earshot as a radio, sound and production centre, and through Earshot she then set up Radio Reverb. Karen is also vice chair of Creative Brighton and a trustee of the Community and Voluntary Sector Forum in Brighton.
Ian Elwick started Brighton Media Centre in 1992. It now has around 60-70 spaces for small creative businesses. More recently, Ian set up The Werks which aims to offer a tailored, structured environment for creatives.
Don Elwick was originally involved with the building of the Brighton Media Centre, later becoming a director and then in 1997, managing director. Prior to his involvement with the Media Centre, Don was a teacher and, for 21 years, ran a building company.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: What makes your customers tick? (Series 2 – Show 6)

Julie_Stanford — Fri, 31 Jul 2009 13:53:07 +0000

If business is all about your customers, then it follows that you need a very clear understanding of exactly what your customers think and feel about your business, and about the service or product you are supplying to them. Today’s studio guests talk about ways of finding out What makes your customers tick?

Julie’s guests again this week:

Andrew Nichols of Andrew Nichols Interiors. For over 25 years, Andrew has been running his own successful company designing and manufacturing bespoke kitchens. He is also the Chairman of Hove Business Association.
Nicky Chisholm runs Mums in Biz, a networking group for busy mums who also run businesses. She has recently been featured on BBC’s ‘Working Lunch’.
Ed Carr, Creative Director of Brand Group, is a regular guest on the show. Ed is a brand and marketing expert and has many years’ experience of working with businesses of all sizes, across all sectors.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Networking Know-how (Series 2 – Show 5)

Julie_Stanford — Fri, 31 Jul 2009 12:31:14 +0000

Business is about people: customers, suppliers, staff… but how do you get to meet those people? Very often, it’s by networking. Yet the very idea can strike fear into the heart of the most confident business owner. So what is the best way to go about it? This week’s ‘Business as Usual’ guests pass on their Networking know-how.

In the studio this week:

Andrew Nichols of Andrew Nichols Interiors. For over 25 years, Andrew has been running his own successful company designing and manufacturing bespoke kitchens. He is also the Chairman of Hove Business Association.
Nicky Chisholm runs Mums in Biz, a networking group for busy mums who also run businesses. She has recently been featured on BBC’s ‘Working Lunch’.
Ed Carr, Creative Director of Brand Group, is a regular guest on the show. Ed is a brand and marketing expert and has many years’ experience of working with businesses of all sizes, across all sectors.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Keeping the cash flowing (Series 2 – Show 3)

Julie_Stanford — Sat, 25 Jul 2009 09:59:27 +0000

There’s nothing which causes a business owner more headaches than the dreaded cashflow! Today’s guests talk about ways of Keeping the cash flowing.

In the studio this week:

Paula Tomlinson trained as a chartered accountant in the city of London and then went to work for KMPG, one of the largest accountancy firms in the country. She has recently set up On The Spot Tax, a service supporting small businesses across Sussex.
Victoria Mason gained her ACCA qualification in 2001. She is now a partner of Cardens Accountants and is responsible for a wide range of clients ranging from one-man bands to large companies.
Laurance Thomas has spent most of his career in industry, in research and engineering, along with spending many years in the USA. Laurance joined Business Link seven years ago as a general advisor, but now specialises in finance.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: How to be a good employer (Series 2 – Show 2)

Julie_Stanford — Sat, 18 Jul 2009 18:22:50 +0000

As an employer of people you have a number of responsibilities, both legal and moral. Your employees also have many rights, too… by law. This week’s guests discuss How to be a good employer.

Joining Julie in the studio this week are:

Fiona Martin is a partner of Martin Searle Solicitors and has over ten years’ experience in law. She is also part of a steering group, Leaders, a group set up to promote and encourage ethical and diverse recruitment practices.
Julia Chanteray is a regular guest on Business as Usual. She is the founder and owner of The Joy of Business and helps small businesses develop, using her years of experience running successful, profitable businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Jeremy Spiller is also a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media. He is a regular expert speaker at events across the UK.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Taking on your first employee (Series 2 – Show 1)

Julie_Stanford — Sat, 18 Jul 2009 14:55:50 +0000

It’s a very big step from being a sole trader, or a small company formed by a group of friends, to becoming an employer. This week’s guests talk about Taking on your first employee.

In the studio this week are:

Fiona Martin is a partner of Martin Searle Solicitors and has over ten years’ experience in law. She is also part of a steering group, Leaders, a group set up to promote and encourage ethical and diverse recruitment practices.
Darren Fell sold his company Pure360 for a substantial amount and has gone on to set up freelancers.co.uk, a site dedicated to giving support and advice to freelancers. More recently Darren launched Crunch, an online accounting package for freelancers and small businesses.
Jeremy Spiller is a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media.

For more about Julie go to the Our Vision page, or read Julie’s blog

SERIES 2 ↑

Julie_Stanford — Wed, 01 Jul 2009 17:57:58 +0000

↑ ……………………………………………………………………………………………………………………….

Business as Usual: Finding the right customers (Show 8)

Julie_Stanford — Tue, 30 Jun 2009 22:20:27 +0000

There’s a marketing revolution afoot, and if you’re not in the know, your competitors just might be. Today’s guests spend some time thinking about Finding the right customers, with a particular emphasis on ‘new’ marketing methods, such as social media.

Julie is joined again this week by:

Jacky Misson, Entrepreneur of the Year 2006 in the Sussex Business Awards, set up Nido Marketing six years ago with the aim of helping businesses to grow through finding the right customers. Nido now employ 13 sales and marketing professionals.
Mona Walsh is business development manager for Qube Media, who specialise in marketing through social media.
Ed Carr is Creative Director of Brand Group. Ed is a regular guest on the show and is a branding and marketing expert.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Gathering the right market information (Show 7)

Julie_Stanford — Sun, 10 May 2009 18:42:47 +0000

In business, information is crucial, whether it’s about your customers, or about your competitors. Today’s guests discuss how to Gather the right market information.

Julie is joined this week by:

Jacky Misson, Entrepreneur of the Year 2006 in the Sussex Business Awards, set up Nido Marketing six years ago with the aim of helping businesses to grow through finding the right customers. Nido now employ 13 sales and marketing professionals.
Mona Walsh is business development manager for Qube Media, who specialise in marketing through social media.
Ed Carr is Creative Director of Brand Group. Ed is a regular guest on the show and is a branding and marketing expert.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Finding the money (Show 6)

Julie_Stanford — Sun, 10 May 2009 17:48:47 +0000

It’s never been harder to borrow money, whether it’s to start a new venture, cover temporary cash flow, or grow an existing business. This week’s guests explore various ways of Finding the money and discuss the pros and cons.

Julie is joined by:

Julia Chanteray runs The Joy of Business. Julia is a regular guest on the show. She helps small businesses develop, using her years of experience running successful businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Darren Connolly is managing director of Mentor Limited. He uses his background and expertise in accounting to help make the process of starting a business as stress-free and straightforward as possible.
Ian Hubbard was a manager of HSBC bank for many years, and has seen many people build profitable businesses and get the finances right. He now works as an independent consultant.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Finances – the dividing line (Show 5)

Julie_Stanford — Sun, 10 May 2009 17:39:24 +0000

When you run a business, it’s vital that you keep a clear space between your personal and business finances, in Finances – the dividing line, the guests discuss how to do that, and talk about why it’s important.

This week, Julie is joined by:

Julia Chanteray runs The Joy of Business. Julia is a regular guest on the show. She helps small businesses develop, using her years of experience running successful businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Darren Connolly is managing director of Mentor Limited. He uses his background and expertise in accounting to help make the process of starting a business as stress-free and straightforward as possible.
Ian Hubbard was a manager of HSBC bank for many years, and has seen many people build profitable businesses and get the finances right. He now works as a freelance consultant.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Pricing it Right (Show 4)

Julie_Stanford — Wed, 15 Apr 2009 13:53:33 +0000

Research shows that a high percentage of businesses underprice their product or service, our guests talk about the best ways of Pricing it Right.

Julie is joined again this week by:

Julia Chanteray runs The Joy of Business. She helps small businesses develop, using her years of experience running successful businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Jem Spiller, Managing Director of award-winning web development and SEO company, White Hat Media.
Simon Balley has been running his own very successful design agencies for over 20 years. He currently runs Balley Designs Limited, as well as gift-book packaging company, Paperwasp.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Entrepreneur vs. Enterprising (Show 3)

Julie_Stanford — Wed, 15 Apr 2009 13:41:59 +0000

In this week’s show the guests discuss if there is a difference between being Entrepreneurial and Enterprising, or are they just the same?

Julie’s guests this week:

Julia Chanteray runs The Joy of Business. She helps small businesses develop, using her years of experience running successful businesses. Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
Jem Spiller, Managing Director of award-winning web development and SEO company, White Hat Media.
Simon Balley has been running his own very successful design agencies for over 20 years. He currently runs Balley Designs Limited, as well as gift-book packaging company, Paperwasp.

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Business Planning (Show 2)

Julie_Stanford — Wed, 15 Apr 2009 10:36:31 +0000

In this week’s Business as Usual the guests discuss Business Planning – how important is it, and how do you go about doing it?

Julie is joined in the studio again by:

Jean Hewitt ran her own Australian-based adventure travel business taking people to the Himlaya region. Since returning to the UK, she has been advising diverse business
Jem Spiller, Managing Director of award-winning web development and SEO company, White Hat Media
Ed Carr, Creative Director of Brand Group, branding and marketing specialists

For more about Julie go to the Our Vision page, or read Julie’s blog

Business as Usual: Should you start a business? (Show 1)

Julie_Stanford — Sat, 31 Jan 2009 21:08:22 +0000

Julie Stanford, MD of Essential Business presents a weekly radio show, Business as Usual on RadioReverb 97.2FM. In this week’s show the subject is Starting a business: should you do it in today’s economic climate?

Julie’s guests in the studio are:

Jean Hewitt ran her own Australian-based adventure travel business taking people to the Himlaya region. Since returning to the UK, she has been advising diverse business
Jem Spiller, Managing Director of award-winning web development and SEO company, White Hat Media
Ed Carr, Creative Director of Brand Group, branding and marketing specialists

For more about Julie go to the Our Vision page, or read Julie’s blog

Introducing Julie Stanford

andyw — Wed, 07 May 2008 14:16:23 +0000

In this first episode, Andy White talks to Julie Stanford, MD of Essential Business, about what inspired her to launch the company, the challenges she faced in her business life and the lessons she has learned.

This podcast is accompanied by a free tips and know-how sheet to help you build your business skills and knowledge. Download Networking Know-how now.