There’s a common misconception that your brand is simply your logo, but it’s so much more than that. Today’s expert guests talk about how to Build your brand.

Joining Julie in the studio again this week are:

• Lorraine Bell is founder and director of Simply CSR as well as being vice chair of the Brighton and Hove Chamber of Commerce.  Before setting up Simply CSR, Lorraine co-founded an award winning PR and marketing social enterprise and a Community Interest Company.  She has also recently co-authored a CSR report for the Thailand Government and presented to over 200 businesses in Bangkok.
• Ed Carr is Creative Director of Brand Group and has worked for brands ranging from global blue chips and large nationals to some of the most successful SMEs and entrepreneurs in the South East.  Behind all of Ed’s aware winning design is the understanding that he has the responsibilty to deliver to the bottom line.
• Soraya Shaw of Springboard Coaching has enjoyed a successful career in advertising working at agenices such as Ogilvy and Mather working in client relationship and brand responsibility for multi-national companies such as Unilever, Kimberly Clarke and Johnson and Johnson to name a few.  She set up her management training and development company, Springboard Coaching six years ago.

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 4 - Show 4: Building your brand [36:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

This entry was posted on Saturday, October 3rd, 2009 at 7:27 pm and is filed under Marketing and selling, running a business, small business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.