As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:

Julie’s guests again this week:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.

• Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 6: Good customers, bad customers [37:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

In business, information is crucial, whether it’s about your customers, or about your competitors. Today’s guests discuss how to Gather the right market information.

Julie is joined this week by:

• Jacky Misson, Entrepreneur of the Year 2006 in the Sussex Business Awards, set up Nido Marketing six years ago with the aim of helping businesses to grow through finding the right customers. Nido now employ 13 sales and marketing professionals.
  
• Mona Walsh is business development manager for Qube Media, who specialise in marketing through social media.
• Ed Carr is Creative Director of Brand Group. Ed is a regular guest on the show and is a branding and marketing expert.
  

 

 Show 7: Finding the right information [31:23m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog