As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:

Julie’s guests again this week:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.

• Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 6: Good customers, bad customers [37:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Unless you take the time to look closely at your products or services, you might never know whether they’re pleasing your customers… and pleasing your accountant. Our guests in the studio this week ask you, Are your products (or services) performing?

Joining Julie in the studio:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.
• Ray Richards is a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 5: Are your products or services performing? [35:15m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

How do you tell the world about your fantastic business? Well, you can advertise, and you can create leaflets and posters and a great website… but you should also do what the bigger businesses do and put effort into your PR. This week’s expert guests talk about Perfecting your PR.

Julie is joined this week by:

• Steve Bustin has been running his PR and Media consultancy, Vada Media, for 8 years. He is also a freelance journalist working for The Times, the Gay Times and the Pink Paper.  Prior to this Steve has worked as a journalist for the BBC.

• Vicki Hughes has been running her own PR consultancy for almost a year and has been a PR consultant for 15 years. Before setting up her own business, Vicki was a director of Midnight Communications as well as working for Porter Novelli and Golley Slater in London.

• Nick Witcher began his career in internet marketing in 1998 and has worked mainly in the games industry.  He set up the digital marketing agency Witch Hazel in 2007 working predominantly in the entertainment industry. Nick is also a director of RedBedlam one of Britain’s only Virtual World developers.

 

 Series 3 - Show 1: Perfecting Your PR: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog