As many consultants know, often the quickest way to rescue a business is to look closely at the customers… and then say goodbye to some of them. Today, our experts discuss Good customers, bad customers:

Julie’s guests again this week:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.

• Ray Richards his a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 6: Good customers, bad customers [37:00m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Unless you take the time to look closely at your products or services, you might never know whether they’re pleasing your customers… and pleasing your accountant. Our guests in the studio this week ask you, Are your products (or services) performing?

Joining Julie in the studio:

• Ed Carr is creative director of Brand Group and has worked for brands ranging from global blue chips and large nationals, to some of the most successful SMEs and entrepreneurs in the South East. Behind all of Ed’s award-winning design is the understanding that he has the reponsibility to deliver to the bottom line.
• Ray Richards is a serial right-hand man to entrepreneurs! Until last year, he was chief operating officer for iCrossing and now acts in a consultancy role to both iCrossing and other companies.

From left: Ray Richards, Julie Stanford and Ed Carr

Business as Usual is produced in the studio by Louise Micklewright and the executive producer is Paul McCarthy.

 

 Series 5 - Show 5: Are your products or services performing? [35:15m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Business is all about being able to sell what you make, or what you do. In this show, the experts tell us their Secrets of successful selling.

Julie is joined in the studio by:

• Al Tredinnick runs his own sales coaching business, Al Treddinick Consulting. Prior to setting up his business, Al was Sales Manager at Nido Marketing and has been a teacher of sales and leadership, and also a bank manager.
• Phil Thompson is a business advisor for Business Link where he’s been for the past 5 years. Before he joined Business Link, Phil ran a software company employing 40 staff, selling CRM systems.
• Jeremy Spiller is a regular guest on the show. Jeremy is managing director of award-winning web development and SEO company, White Hat Media. He is a regular expert speaker at events across the UK.

 

 Series 3 - Show 3: The secrets of successful selling: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog

Research shows that a high percentage of businesses underprice their product or service, our guests talk about the best ways of Pricing it Right.

Julie is joined again this week by:

• Julia Chanteray runs The Joy of Business. She helps small businesses develop, using her years of experience running successful businesses.  Julia was the ‘expert in residence’ on Channel 4’s Risking It All programme.
  
• Jem Spiller, Managing Director of award-winning web development and SEO company, White Hat Media.
• Simon Balley has been running his own very successful design agencies for over 20 years. He currently runs Balley Designs Limited, as well as gift-book packaging company, Paperwasp.

 

 Show 4: Pricing it right [30:29m]: Play Now | Play in Popup | Download

For more about Julie go to the Our Vision page, or read Julie’s blog