The Essential Business Guide
NEW 3rd EDITION — NOW AVAILABLE!
From cover to cover, The Essential Business Guide is comprehensive and packed with in-depth business advice. The guide has assembled the combined knowledge of 32 highly experienced business experts, and makes all its small business information so accessible!
The Essential Business Guide is comprehensively indexed, so you can find the help you need instantly. What's more, it's wirobound for the ultimate in durability, so you can refer to it day after day.
All the small business help in the guide is straightforward, clearly written and so easy to follow. It assumes no prior knowledge of business or business terms, so it's the perfect reference guide for you if you're just starting out, or if you've been in business for many years.
Just starting out on your business journey?
If you're just setting up in business our 28-page booklet, The Essential Start-up Guide comes FREE with the Guide. It contains vital information about the things you do at the very start of your enterprise journey, such as choosing a business name, registering your business, working out how much you need to earn, and so on.
And if you're itching to get started and can't wait for your books to arrive, you can download a pdf copy of The Essential Start-up Guide to read and use while you're waiting for our courier to deliver your parcel (which incidentally, is almost always within a day or so of your order). Simply tick the box(es) when prompted on the order form and we'll do the rest.
Award-winning advice
Our Guide has won the Plain English Award (and is the only business book ever to win it!), Business Book of the Year (Start Your Business magazine), and an honorary endorsement from the Small Firms Enterprise Development Initiative (SFEDI).
What do our readers think? Find out more before you buy »
Over 270 pages of small business information
The Essential Business Guide gives you eight sections stuffed full of small business information. Why not click here to download a pdf of sample pages from the Guide? Then you can see why people like it so much and why our testimonial pages are full of great comments.
The eight sections of the book cover:
-
Planning for success — how to decide where you want to take your business and making sure you get there
-
Marketing and sales — winning the right kind of business, and building on your successes
-
Money talk — from cashflow to capital, how to make a profit and control your finances
-
People power — hire the right people, keep them, and keep them happy
Keeping it legal — how to avoid endangering your business by unwittingly breaking the law
-
IT matters — learn from the experts how to make technology an asset, with IT at the heart of your business
-
Managing your business — good practice and tried-and-tested solutions for day-to-day efficiency
-
Resources for your business — a round-up of organisations, books and websites to help you further
Each section has expert advice, jargon-busters and indispensable directories of where to get further information and support — if it's not in The Essential Business Guide, we tell you where to find it!
The Guide is sold with a 100% guarantee. If you are not completely happy when you receive your book, simply return it to us and we will refund your purchase price, no question. After all, we want happy readers!
From small business start-up to mature business
No matter where your business is in its lifespan, as it grows The
Essential Business Guide supports you all the way — from small
business start-up
to mature business.
We've included eight case studies to show you how it's done, and how successful business people have negotiated the ups and downs.
And, as your business expands, you'll find the guide is great for
training
your staff.
Our Vision » | Order the Guide »
