When interviewed about The Essential Business Guide winning the Plain English Award, I’m often asked why it is so important for business information to be written and presented clearly. I try to explain (in the usual 20 words they allow you in a radio or presss interview!) how the challenge with business is that we all have to know so much. But here’s the rub: we don’t know how much we don’t know. [Read more…]
In the video (sorry about the poor quality), he shows how to reverse your message so that instead of going on and on about what you do and how you do it, you talk instead about why you do what you do: why you set up your company, why you’ve created this service or that product, what makes you different… what you care about. [Read more…]
Too busy to read this? Listen to Julie on SoundCloud instead. She’ll soon put you to sleep…
This morning, I’ve been pondering the nature of business (as you do). Prompted, for the most part, by the recent news that the UK energy providers are raking in the profits (up by 733% we’re told) and Vodafone are paying just £1,400 tax on profits of £3.5bn*.
It’s no wonder that some people hate business. It feels lately that every newspaper we open, radio or TV we turn on, or blog we read, regales us with stories of corporate greed, hidden profits and backroom deals.
But — and it’s a big but — we risk confusing the vehicle with the driver. [Read more…]
I’ve just been watching the BBC programme, Dragons’ Den on catch-up TV. During the show, an artisan is pitching for investment in his company, which sells high-price hanging garden seats.
Towards the end of his (unsuccessful) pitch, one of the ‘dragons’, Hilary Devey, tells the artist that he could be sourcing manufacture of his product in Morocco, for a tenth of the price he pays in the UK. The artist replies, ‘But we do have to keep some work here in the UK. It’s not just about outsourcing everything, surely?’ [Read more…]
Many businesses sell to whoever chooses to buy from them. On the face of it, there’s no problem with this, but often it means that they are not dealing with the customers who would most appreciate their strengths, and who would bring them the most profitable business.
A far better way is to choose your customers, then concentrate on winning those customers by designing products and services that match what they need. [Read more…]