In the hype around content marketing, hailed as the ‘new’ way to market our wares, we’re overdoing it with the adjectives. So says Jay Baer in his video, We’re destroying our important words.
I couldn’t agree more… and if someone tells me once more that they are passionate about their business, I won’t be responsible for my actions. But if they tell me that they care about their customers, well then I’m interested. I want to find out more. (Marianne and I struggled with finding the right words for our About us page. How exactly do you get across just how much you care without the use of superlatives? It’s not easy, granted. But we all to have to find a way. We must ditch the hyperbole!) [Read more…]