In the video (sorry about the poor quality), he shows how to reverse your message so that instead of going on and on about what you do and how you do it, you talk instead about why you do what you do: why you set up your company, why you’ve created this service or that product, what makes you different… what you care about. [Read more…]
No time (or inclination) to read this? Listen to Julie instead:
When it comes down to it, despite all the complexity and overwhelming levels of information surrounding it, business is actually simple. It’s about selling products (or services) to people. It might not feel like it, as you wrestle with the day-to-day reality of that statement, but it’s still true!
According to the man with ‘a name to conjure with’, Igor Ansoff, you really only have four options when deciding what you are going to sell and to whom, and the surprising simplicity of these four options can be liberating when it comes to working out the details of your marketing and sales strategy. [Read more…]